Marketing handmade jewelry online has its challenges. On the one hand, there is a lot of competition in the world of artisan jewelry. Sometimes it seems like everyone and his sister are selling jewelry on sites like eBay. Unfortunately, a lot of competition makes it more difficult to find your jewelry, particularly on eBay, where you have to compete against thousands of imports and inexpensive jewelry. Selling artisan jewelry successfully on eBay works for some people, but there are many more who give up frustrated when they fail to make enough profit to make it worth their time.
There are two ways to increase your chances of success when marketing handmade jewelry online. One is to have a niche. The second is to stay as far away from eBay as possible, selling your jewelry on a site dedicated to crafts rather than cheap imports. Believe me, there are better places to sell artisan jewelry that doesn’t use the auction style format.
Market handmade jewelry with a niche
Narrowing the focus of your Indian Jewelryso that you are designing jewelry for a specific niche market significantly increases your chances of success in the jewelry business. Instead of creating jewelry for anyone who has an X chromosome, narrow your focus a bit and design original earrings for people with short hair or for people allergic to nickel, or make bracelets for people with small wrists. You understand. It is much easier to market handmade jewelry to a specific group of people than to try to sell it to everyone. Think of “niche” when marketing handmade jewelry and your chances of success will be multiplied.

Go where there is quality and a lot of traffic
The second secret to success is displaying your artisan jewelry at a site dedicated solely to selling artisan items, minus the mass-produced merchandise. Doing this raises your handmade jewelry to the art level and allows you to get higher prices. It is the same principle as a jury versus non-jury art show. When people attend a jury art and craft exhibit that only has handmade items, they expect to pay more, as the crafts are considered to be of higher quality. Selling through an online gallery also allows you to get more traffic to your listings, more than you could get by displaying exclusively on your own website. Of course, it’s a good idea to also have a website where you can send customers to learn more about your business and what it has to offer. The two of you can work together to make more sales for you.


