The rise of computer and network technology and the rapid development of e-commerce provide unlimited opportunities for businesses. For online businesses, any information related to consumers is essential, but restricts the development of e-commerce due to the search for a large amount of data. With the popularity of the Internet, the flourishing and emergence of e-commerce is changing people’s perception of business matters. Consumers are opting more for online shopping with more common use of the Internet. This trend has given them ease, comfort and a better view of their investment. In this scenario, companies are striving to serve as much of their target market as possible. For that reason, customers require information on all products available online in order to purchase them.
Product videos, on the other hand, are doing wonders. Previously, you were provided with a picture of the product and asked to buy it blind. Today, customers expect more of you to make purchases. Tell them how it works, what it does, and why they should buy your product. All of this information can easily be provided in a product video. Make sure you are doing this when you are making your product video for the first time.
- Be brief
People don’t want to sit back and watch an epic movie about their entire product line. The length of the video should be less than 2 minutes and Product photography sure it is something eye-catching. - Product show
What you are trying to do with ecommerce product videos is ‘sell with them’. Basically, you are converting your product description into an interactive video format. Be sure to show what the product can do and why people should buy it. - Show off benefits
Therefore, you must also show the benefits of the products, and for that, you have to sit down and go through a long list of technical characteristics. Explain why these characteristics are beneficial to the user and put them in a lifestyle scenario so that people know what they really get from those characteristics and link it to their emotional side. - Include close-ups of the product
If you’ve ever watched a food video, you’ll see that when they show a food, they zoom in on the food, have a light flashing, and it looks fantastic. Do the same with your product. Again, your product video will somehow take place in your product images, so make sure you really show what the product looks like by zooming in and putting it in a good light. - Always optimize the video
Last but not least, when you’re done recording and editing, make sure to always optimize your videos. Wherever you are posting to YouTube, or distributing them, that means you have to include a nice headline that sells. It’s a great way to get people to find your product promo video through direct search, YouTube, Google, or any other search engine; This will boost your overall distribution.