Introduction: In simple terms, SEO is the process of improving the number of visitors to a website through search engines. By optimizing your website with specific and specific key phrases used by your target customers, search engines may rank your website higher than similar competitive sites (which are not optimized). SEO should be viewed as a component of part of your overall professional internet marketing strategy and should be used ethically to improve the quality of your visitors’ experience, in accordance with search engine guidelines and standards. The first step is to understand how search engines work …
Search Engine Basics – A search engine is the website that allows anyone to enter a search query for website information from billions of web pages, files, videos, images, music files. Most of the people have heard of Google, Yahoo, MSN, but there are also literally hundreds of other lesser known specialized search engines that also offer similar services. When you visit the search engine, the search results are traditionally displayed as blue links with a short description of the website. The results directly related to the users’ search query. Search engines evolved from the creation of large directory projects like the DMOZ and the Yahoo Business directory. In the early and mid-1990s, search engines began using the web using tracking technology to crawl the ever-increasing number of websites that were being developed. Today, search engine results from google, yahoo, and MSN also appeared on other minor search engines like AOL. 80% of people find information on the Internet through a search engine because they are easy to use, flexible and provide highly relevant links to the rank.
How do search engines work? – Search engines use automated mathematical algorithms to rank and compare web pages of similar content. The algorithms are very complex and are based on search robots that continuously crawl the Internet to a copy or “cache” of each web page you visit. Search robots automatically look for specific information when they visit a website, such as the robots.txt file, the sitemap.xml file, or the WHOIS data. They do this to find new content in microseconds and make sure their own listings presented to users are highly up-to-date and relevant. The search engine company stores the data in huge server data centers. Search engines jealously guard the exact mathematical formulas of the search algorithm, so only historical data analysis is used to make some general assumptions about how rankings work. In addition, each engine publishes some guidelines for webmasters to provide general guidance on how to create a quality site and not use techniques that can cause a website to be banned from its listings by its moderators.
How do search engines present relevant results? – Historically, the main factor used by search engines to rank websites is the number of links a website has from other websites. These are known as inbound links. Over time, search engines became more popular and link farms were developed to try to manipulate the results. To combat this, the algorithms became more sophisticated. Nowadays, links are less important and, instead, the textual relevance of words, paragraphs, pages and the entire subject of the website is essential to achieve high results in search engines. Search engines employ advanced anti-spam factors to ensure that users are presented with the most relevant and quality results possible to reflect their search. More recently, search engines are diversifying into different search media such as images, videos, universal local search, product and price comparison, as well as developing free online applications such as calendars, spreadsheets, and word processing applications. .
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